Black Friday is in full swing, with offers running through the end of December. From cruises and resorts to rail and vacation packages, suppliers are offering discounts, perks, and bonus incentives. Here’s a roundup of Black Friday travel offers for 2025:
Vacation Packages
Air Canada Vacations – Meliá Hotels
- Up to $2,000 off per pair*. Book by Nov. 18, 2025 | Travel Nov. 11, 2025 – Sep. 30, 2026
- Destinations: Participating Meliá Hotels and Resorts in Cuba, the Dominican Republic, and Mexico.
- Exclusive perks at select hotels + up to 4,000 extra Aeroplan points per member on 7-night bookings.
- Learn more
Sunwing – Up to 36% off Dominican Republic vacations
- Booking window: Nov. 10–24, 2025 | Travel window: Nov. 10, 2025 – Apr. 30, 2026
- Learn more
Transat & Air Transat – Up to CAD$2,500 savings on packages
- Book flights by Nov. 30, packages by Nov. 23, 2025.
- Travel by Oct. 31, 2026 (excluding Dec. 18, 2025–Jan. 7, 2026).
- Learn more
United Vacations – Up to $400 off
- Flights + all-inclusive packages of 3+ nights.
- Book by Nov. 25, 6 p.m. CT, travel completed by Dec. 15, 2026.
- Promo code: BLKFRI25
RELATED: 2025 Black Friday & Cyber Monday Deals on Hotels Around the World
Hotels & Resorts
Royalton Hotels & Resorts – Up to 20% off stays
- No blackout dates through December 202
- Valid at all Royalton locations, including the fully renovated Royalton Riviera Cancun
- Includes the debut of the new Royalton Suites & Villas tie
- Also applicable to Paraíso de la Bonita and the upcoming Royalton Vessence Barbados (opening summer 2026)
- Learn more
Marriott Bonvoy Cyber Week Sale – Up to 25% off stays
- Book through the Marriott Bonvoy app Nov. 25 – Dec. 2, 2025.
- Stay window: Nov. 20, 2025 – Feb. 22, 2026.
- Members: 25% off app bookings, 20% off online bookings | Nonmembers: 15% off.
- Participating properties include Postcard Cabins, The Westin DC Downtown, and Plaza San Antonio Hotel & Spa.
- Learn more
Princess Hotels & Resorts – Up to 55% off
- Early access for MyPrincess club members starting Nov. 21; register by Nov. 20 to receive exclusive booking codes.
- Valid for stays Jan. 3–Oct. 31, 2026, minimum three nights in Punta Cana or Riviera Maya.
- Options for families, couples, or adults-only getaways.
- Learn more
Sandals & Beaches Resorts – Up to 65% off + travel credits
- Book by Dec. 2, 2025, travel through 2027.
- Sandals: Adults-only, up to $1,500 in booking credits, $200 spa credit (5+ nights), $300 airfare credit (7+ nights).
- Beaches: Family-friendly, up to $500 booking credit, same bonus perks.
- Learn more
Karisma Hotels & Resorts – Up to 65% off + $1,000 resort credits
- Sale runs Nov. 18–Dec. 8, 2025 for travel through Dec. 22, 2026.
- Family perks include kids staying free at Nickelodeon Hotels & Resorts and Margaritaville properties.
- Learn more
Karisma / Azul Beach Resort Negril – Up to 60% off
- Holiday bookings with family perks included.
Ocean Club Resorts – Turks & Caicos
- Nov. 27 – Dec. 1, 2025 | Travel Jan. 10–31, 2026
- Book 6 nights, get the 7th free. Promo code: bfcmsale.
lebua Bangkok – Thailand
- Dec.2 – 4, 2025 | Travel Dec. 3, 2025 – Jun. 30, 2026
- 30% off minimum 2-night stay, includes breakfast, welcome drink, Thai cooking class, late check-out, and Sky bar voucher.
- Use code: LEBUATRAVELTUE
Cruises & Luxury Voyages
Scenic Group Canada – Up to 40% off river cruises, $5,000 off ocean voyages
- River cruises: 20–40% off 2026 Europe trips (excluding Portugal), from $3,495 pp.
- Emerald Yacht Cruises: Up to 35% off + complimentary pre-cruise hotel.
- Scenic Eclipse ocean voyages: Up to $5,000 per person with business/premium economy airfare.
- Sale ends Dec. 5, 2025.
- Learn more
Uniworld Boutique River Cruises – 12 Days of Christmas Event
- Black Friday launch: Nov. 28, 2025 | Travel: Select 2026 sailings
- Daily surprise savings, including 50% off popular cruises, free trip extensions, waived solo traveller supplements, and more.
- Check daily offers at Uniworld.com/ca/12days.
Hurtigruten – Up to 50% off Norway cruises
- Book by Dec. 3, 2025 | Travel Dec. 2025 – Oct. 2026
- Coastal Express itineraries: 12-day roundtrip, 7-day Northbound, or 6-day Southbound voyages.
- Premium Signature Voyages: Up to 25% off, including North Cape Line (Jan–Apr 2026) and Svalbard Line (Jun–Sep 2026).
- Learn more
Atlas Ocean Voyages – Up to 40% off + one complimentary amenity
- Amenities: Air credit up to $2,000, one-night pre-expedition hotel, or enhanced Wi-Fi.
- Book by Dec. 5, 2025, for expeditions to Antarctica, Arctic, Mediterranean, and Northern Europe.
- Learn more
Virgin Voyages – BOGO 80% off second passenger + $400 bar tab
- Sailings through 2027, including new Brilliant Lady.
- Book by Dec. 4, 2025.
- Learn more
Celebrity Cruises – Up to 75% off second guest + up to $700 savings
- Sailings through May 10, 2028.
- Over 600 voyages to 280+ destinations, including Celebrity Xcel debut.
- Learn more
Oceania Cruises – Up to 50% off
- Over 170 sailings for 2026–2027.
- Notable itineraries: Panama Canal, Alaska, Greek Isles, Mediterranean, Maritimes & Iceland.
- Learn more
Norwegian Cruise Line – 50% off cruises + Free at Sea package
- Includes beverage, Wi-Fi, dining, and shore excursion credits.
- Kids sail free and free airfare for second guest on select voyages.
- Learn more
Cunard – Up to 40% off + $300 onboard credit
- Fares from $899 on 145 voyages through Alaska, Caribbean, Europe, Mediterranean, Panama Canal, Canada, World Voyages, and Transatlantic crossings.
- Learn more
Seabourn – Up to $2,000 shipboard credit + suite upgrades
- Applicable to Penthouse, Premium, Oceanview, and Veranda Suites.
- Destinations include Alaska, Iceland, Mediterranean, Scottish Isles, Antarctica, and more.
- Book by Dec. 2, 2025.
- Learn more
Explora Journeys – Up to 40% off + 5% deposit
- Sailings across Caribbean, Mediterranean, Northern Europe, Alaska, Asia, Red Sea, Arabian Peninsula, South America, Amazon, U.S., and Canada.
- Book by Dec. 1, 2025.
- Learn more
Azamara Cruises – Up to $4,000 off + $500 onboard credit
- Book Nov. 18–Dec. 2, 2025.
- Sailings include Eastern Caribbean, Japan, Italy, Alaska cruisetours.
- Learn more
Royal Caribbean – Up to $1,000 off + free 3rd/4th guests + All-In Package deals
- Black Friday offers run Nov. 7–Dec. 8, 2025.
- Package options include unlimited drinks, specialty dining, streaming Wi-Fi.
- Learn more
Riviera Travel – River cruises from $1,999 + onboard credit + drinks + solo offers
- Travel advisors can earn up to $600 per cabin for new bookings through Nov. 30, 2025.
- Cruise years: 2026–2027.
- Learn more
Tour Operators
Collette – Advisor gift card incentive + up to 25% off tours
- Advisors earn a $100 gift card per booking when they make two or more deposited bookings from Nov. 17–Dec. 3, 202
- Gift card codes delivered within one week; choose from 100+ major retailers, including Visa gift cards
- Clients save up to 25% off worldwide tours with code BLACKFRIDAY25 for travel Jan. 1, 2026–Apr. 30, 2027
- Past travelers save an additional $200 CAD with code BACKAGAIN25 when booking air, pre/post nights, extensions, or excursions
- Learn more
G Adventures – Up to 30% off trips before April 30, 2026
- 10% off bookings May–Aug 2026.
- Styles include Classic, Active, Marine, 18–Thirtysomething, Roamies, Family.
- Learn more
Fresh Tracks Canada – Up to $2,400 per couple
- Canadian rail trips across three regions: Across Canada, Rockies, Eastern Canada & Maritimes.
- Book Nov. 10–28, 2025 for 2026 trips.
- Learn more
RELATED: Black Friday Booking Psychology and How Advisors Can Drive Conversions
Tips for Advisors
- Black Friday deals often leverage scarcity, FOMO, and the endowment effect to drive decisions.
- Travel advisors can help clients evaluate value beyond price, such as inclusions, unique experiences, and flexible cancellation.
- Early conversations with clients and clear guidance can improve conversions while keeping the process low-pressure.
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