by Sarah Kuta
Last updated: 10:15 AM ET, Thu November 20, 2025
Riverside Luxury Cruises is partnering with Approach Guides to offer free co-branding solutions for travel advisors.
The line is also teaming up with social automation company Rallio to integrate co-branded content into advisors’ social posts.
“Our partnerships with Approach Guides and Rallio empower advisors with smarter, faster, and more intuitive tools to market and sell our luxury product," says Jennifer Halboth, chief executive officer of Riverside Luxury Cruises for the Americas. “From co-branded content to AI-driven insights to real-time reporting and analytics, both Riverside and our advisor partners gain access to cutting-edge solutions to elevate brand visibility, client service and overall business success.”
Riverside will first launch custom marketing pages, soon to be followed by a co-branded website. Advisors can now instantly co-brand and share pre-designed marketing pages that showcase Riverside’s itineraries, destinations, offers and onboard experiences.
Soon, each experience will be paired with a personalized version of riverside-cruises.com, featuring real-time pricing, availability and built-in calls to action.
The service is available immediately. Advisors simply enter an email address and can be selling in seconds.
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