The newly released RIU Hotels & Resorts Travel Advisor Handbook offers travel advisors a comprehensive blueprint for maximizing sales across the company’s diverse all-inclusive portfolio.
With properties spanning seven countries in the Americas as well as Europe and Asia, RIU has created a resource that transforms product knowledge into revenue opportunities.
At its core, the handbook breaks down RIU's multi-tiered brand structure, allowing advisors to precisely match clients with the right experience.
Family-friendly RIU Hotels serve multigenerational groups, while RIU Palace properties deliver premium all-inclusive experiences with upgraded amenities and 24-hour dining.
Adults-Only by RIU captures the couples and friends market, and the Elite Club tier provides luxury-within-all-inclusive options featuring enhanced rooms, premium spirits and exclusive spaces.
This segmentation gives advisors clear upsell paths for every client profile.
Pools at Riu Hotels & Resorts in Costa Rica (Photo Credit: RIU Hotels & Resorts)
The handbook provides practical sales tools.
Through the RIU Partner Club, advisors earn points and benefits that don't expire with active accounts, creating long-term value for consistent bookers.
The Brand Center portal provides current imagery, seasonal marketing copy and hotel factsheets—essential assets for social media campaigns and client proposals.
These resources help advisors build professional presentations that close deals faster.
Product features detailed in the handbook translate directly into commissionable upgrades.
Swim-up rooms available across Mexico, the Caribbean and Costa Rica appeal to experience-seeking travelers.
Friends & Family Rooms accommodate large groups with configurations up to eight adults plus children.
Group travel incentives sweeten the deal with free stays for every sixth room booked and upgrades every 10th room, plus perks like complimentary massages for group leaders and cocktail hours.
A spacious room at the Riu Kukulkan. (Photo Credit: Riu Hotels & Resorts)
Recent product updates showcase RIU's commitment to staying competitive.
In-room enhancements include upgraded mattresses, streaming capabilities and redesigned bathrooms. New dining concepts such as the American Country restaurant and Candy ice cream parlor give advisors fresh talking points.
These improvements matter when clients compare all-inclusive options.
The handbook also addresses practical client needs that can make or break bookings.
Accessibility features include roll-in showers and beach access, while dietary accommodations cover gluten-free, dairy-free and allergen-sensitive requirements when advised in advance.
Exchange privileges between properties add flexibility for clients wanting to explore multiple destinations.
For travel advisors navigating an increasingly competitive market, this handbook delivers more than property descriptions. It provides a structured framework supported by loyalty programs, marketing tools and product knowledge that converts inquiries into confirmed bookings.
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