Pleasant Holidays is in the midst of a restructuring and enhancement process, which includes two new brands: Member First and EVOKE | INSPIRE.
“Under the A | T Collective holding company, Pleasant Holidays will continue as the reinvigorated flagship brand providing vacation packages to travel advisors, agencies and consortia nationwide,” the company said.
“The newly introduced Member First will focus exclusively on services for AAA Travel, and destination services provider Pleasant Activities will continue to offer tours, activities, transportation and hotel concierge desk services.”
EVOKE | INSPIRES, a brand that will focus on luxury bespoke experiences, is set to launch in the near future.
Pleasant Holidays “will continue as the reinvigorated flagship brand providing vacation packages to travel advisors, agencies and consortia nationwide,” the company said, adding that restructuring is “designed to provide superior service to travel advisors and their clients.”
For its part, Journese will continue to offer “seamless vacation experiences for discerning clients for bookings until March 31, 2026, for travel anytime,” the company said.
“Over the recent months, we have transformed this company’s operations to streamline services, update our technology and enhance our ability to serve the needs of travel advisors throughout the United States,” said David Hu, president and CEO.
“The emerging result is more than the sum of its parts, with a singular focus on providing the utmost in service to travel advisors so they can continue to earn their clients’ business and trust.”
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