by Lacey Pfalz
Last updated: 2:10 PM ET, Mon June 30, 2025
Lindblad Expeditions is offering travel advisors new sales tools, including a personalized website, thanks to an expanded partnership with Approach Guides.
Travel advisors can connect with clients via a personalized, trade-friendly version of Lindblad’s consumer website, complete with real-time pricing, availability and more—and all leads are sent directly to the advisor.
“Our website is one of our most powerful sales tools, and our expanded partnership with Approach Guides will allow travel advisors to harness its power while helping them grow their business,” said Kathi Riddle, Senior Vice President of Sales, Lindblad Expeditions. “Advisors can now share any page from our website with clients to showcase our industry-leading expeditions while ensuring all leads will come back directly to the advisor.”
Advisors can learn how to integrate this software into their business via Lindblad Expeditions’ YouTube channel, which offers a training video, or by emailing lindbladsales@expeditions.com or Approach Guides’ Lindblad Expeditions page.
“This is a game-changer,” said David Raezer, Co-Founder and CEO, Approach Guides. “Lindblad Expeditions was the very first supplier partner to embrace our technology in 2023, and once again, they’re leading the way—now with the most powerful combination in trade marketing: content experiences working in conjunction with a customized website. Advisors now have everything they need to market expedition travel more effectively, with a partner that supports them every step of the way.”
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