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Photo: (Courtesy of Cruise Planners)
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Photo: (Courtesy of Cruise Planners)

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How Cruise Planners Is Using AI, Technology to Help Travel Advisors

TravelPulse Staff
by TravelPulse Staff
Last updated: 7:00 AM ET, Wed November 26, 2025

Cruise Planners’ Brian Shultz, Chief Information Officer, shares with Eric Bowman, Editor-in-Chief, TravelPulse.com, how the company is using AI to empower travel advisors rather than compete with them. Their proprietary tool, Ask Maxx, helps advisors quickly boost productivity. Schultz also discusses the next wave of innovation for seamless, personalized tech integration.


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Helping leisure selling travel agents successfully manage their at-home business.

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CEO of Zenbiz Travel, LLC

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