Disney, Formula 1 Announce 'Fuel the Magic' Las Vegas Grand Prix Campaign

Image: Disney and Formula 1 "Fuel the Magic" Las Vegas Grand Prix Collaboration (Photo Credit: Disney Experiences)
Image: Disney and Formula 1 "Fuel the Magic" Las Vegas Grand Prix Collaboration (Photo Credit: Disney Experiences)
Noreen Kompanik
by Noreen Kompanik
Last updated: 11:50 AM ET, Tue October 28, 2025

Disney and Formula 1 have announced a collaboration set to ‘fuel the magic’ at the Las Vegas Grand Prix in November 2025.

The kickoff, blending world-class sports with Disney storytelling and an exclusive Formula 1 merchandise line will launch with a show at the Fountains of Bellagio.

The Disney brand represents the power of storytelling, creativity and connection—values that resonate deeply with fans and partners alike worldwide,” said Tasia Filippatos, President of Disney Consumer Products. “We are thrilled to be uniting sports, pop culture and entertainment in a way that delivers an unforgettable experience for both Mickey and Friends and F1 fans globally.”

“Our collaboration with Disney builds on a shared passion for storytelling, innovation and creating memorable moments,” said Emily Prazer, Chief Commercial Officer of Formula 1 and President and CEO of Las Vegas Grand Prix, Inc. in a statement.

She added, “As we look ahead to the global Disney’s Mickey & Friends and Formula 1® launch in 2026, the Fuel the Magic program will bring two iconic brands together to give fans of all ages a race weekend filled with creativity, entertainment and a touch of magic.”

Highlights of the Las Vegas Grand Prix Kickoff include:

  • Mickey Mouse will headline a performance by Mickey & Friends from Disney Live Entertainment with an immerse show with music and pyrotechnics in front of the Fountains of Bellagio.
  • In celebration of 70 years, the Disneyland Band will kick off race day festivities with a special performance of the national anthem.
  • Mickey and Minnie Mouse will lead a special community day to inspire local kids in Las Vegas.
  • Ahead of the qualifying race, Mickey & Friends will join a special pitlane walk offering select grandstand ticket holders a chance to see Disney and Formula 1 teams at work.

In addition, the Disney and Formula 1 merchandise collection debuts November 8 at the F1 Las Vegas Hub Presented by American Express inside the Venetian Resort Las Vegas with select items available at the Disney Store website.


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