Avalon Delivers What Travelers Are Asking for in 2025

Travelers are asking for choice when it comes to itineraries. They are done with one-size-fits-all itineraries and asking for something that feels more personal.

When Avalon surveyed more than 41,000 past guests, 69 percent said flexibility on tour is important to them, and 93 percent said having a choice of excursions while on tour is a crucial part of their vacation.

Clients want freedom and flexibility, but don’t want to spend tons of time planning. They want someone to help them make this experience happen without the hassle of planning it all on their own.

Clients want trips that feel less like a schedule and more like an experience. They want flexibility without the fear of missing out and to feel like their vacation was built with their interests in mind.

More than 51% of travelers say they want to get off the beaten path. They’re asking for local stories, hidden gems and the freedom to shape the trip around what feels right for them.

Each cruise includes a variety of excursions that are specifically designed to meet different interests and travel styles.

Culturally rich guided tours and historical highlights.

Hands-on experiences such as cooking classes and painting workshops.

For guests who want to hike, bike, or canoe through the scenery.

No non-commissionable fees, commissions with a comma (average of $1,800 per Avalon booking), paid early (river cruise commissions paid 90 days out), and all-in-one support with dedicated BDMs and tools to make your life easier.

Give your clients more choice and more savings with our Avalon’s summer sale: Free air or up to $1,500 off per person on select 2026 Europe River cruises.