
by Sarah Kuta
Last updated: 7:00 AM ET, Wed November 19, 2025
Cruise lines are offering big promotions this Black Friday—and travelers and travel advisors should take full advantage. From onboard credits and reduced deposits to free amenities and limited-time upgrades, here’s a snapshot of the cruise industry’s Black Friday deals.
Atlas Ocean Voyages
Atlas Ocean Voyages is offering up to 40 percent off cruise fares during its Black Friday sale, which runs through December 5. Guests can also choose one free amenity: air credit savings of up to $2,000 per stateroom, a one-night pre-expedition hotel or land package, or enhanced Wi-Fi on 20 expeditions across the Arctic, Antarctica, the Mediterranean and Northern Europe.
Avalon Waterways
Avalon Waterways is offering the “From Here to Anywhere Sale,” with Black Friday deals available now through December 10, 2025 for select 2026 and early 2027 vacations. Travelers can save up to $3,000 per couple and enjoy free air and pre-paid gratuities on select cruises.

Avalon Waterways' Avalon Artistry II exterior. (Photo Credit: Avalon Waterways)
Azamara Cruises
Azamara Cruises’ Black Friday sale runs November 18 to December 2 and includes savings of up to $4,000 on select sailings, plus up to $500 in onboard credits per stateroom.
Travelers can take advantage of savings on select sailings, including a 14-night voyage to the Eastern Caribbean departing December 23, 2025; a 14-night sailings around Japan departing March 13, 2026; an eight-night cruise in Italy departing April 9, 2026; and a 14-night riverboat and train cruisetour journey in Alaska departing June 1, 2026, just to name a few.
Celebrity Cruises
Celebrity Cruises is offering Black Friday savings all month long. From now through December 8, travelers can save up to 75 percent off the second guest in their stateroom, and enjoy up to $800 in savings when booking by November 24.
The promotion applies to sailings departing from now through May 10, 2028, with more than 600 voyages to more than 280 destinations to choose from. This includes sailings on Celebrity Xcel, the brand’s new ship debuting later this month.
The deal is not applicable to Galapagos Islands sailings or Celebrity River Cruises.

Celebrity Cruises is celebrating the debut of Celebrity Xcel (Photo Credit: Celebrity Cruises)
Cruise Croatia
Cruise Croatia is offering up to $1,000 off per cabin on select 2026 departures between Dubrovnik and Split. The promotion applies to new bookings made between November 28 and December 12.
Crystal Cruises
From November 20 through December 5, guests who book select 2026-27 Crystal Cruises sailings can enjoy a $500 onboard credit per suite, plus free laundry and pressing service. The promotion applies to voyages across the Americas, Europe, the Mediterranean, Asia, Africa, Alaska and beyond, but excludes World Cruises and Grand Journeys.
Cunard
Cunard is offering up to 40 percent off cruise fares this Black Friday.
From November 12 through December 8, travelers can enjoy fares starting at $899, up to $300 in onboard credits and reduced 50 percent deposits across 145 voyages. Guests booking Grill Suites on Caribbean voyages aboard Queen Elizabeth will also receive complimentary hotel and dining service charges.
The promotion includes sailings across Cunard's four ships, with voyages in Alaska, the Caribbean, Europe, the Mediterranean, the Panama Canal and Canada, as well as World Voyage segments and Transatlantic Crossings aboard Queen Mary 2.
Emerald Cruises & Tours
From now through December 1, Emerald Cruises & Tours is offering 2-for-1 fares, free airfare, up to $1,000 in suite savings, up to $300 bonus savings and free single supplements on yachts, river cruises and land tours.

Aerial view of the Emerald Sakara superyacht on the Amalfi Coast. (Photo Credit: Scenic Group)
Explora Journeys
Explora Journeys is launching its Black Friday sale, offering up to 40 percent off the brand’s Journeys Collections.
In addition, the promotion includes a 5 percent deposit to secure reservation.
The deal applies to reservations made between now and December 1, across all suite categories on all Journeys Collections. Travelers can book sailings to destinations in the Caribbean, the Mediterranean, Northern Europe, Alaska, Asia, the Red Sea, Arabian Peninsula, South America, the Amazon and the United States and Canada.
Grand Circle Corporation
Grand Circle Corporation is offering big savings for travelers 50 and over. The company is offering up to $500 off per person, plus another 10 percent off, when guests pay in full on all 2026 departures. The promotion includes up to $3,800 per person off January through June departures of Overseas Adventure Travel land and small ship adventures, as well as up to $2,000 per person off January through June departures of Grand Circle river cruises and land vacations. The promotion runs through December 1 with code BLACKFRIDAY25.
Holland America Line
This Black Friday, Holland America Line is giving travelers up to 30 percent of cruise fares, free prepaid crew appreciation, 50 percent reduced deposits and free or reduced third and fourth guests when traveling in the same stateroom. The promotion runs through December 4 and applies to most cruises sailing from December 2025 through October 2027.
Hurtigruten
This Black Friday, travelers can enjoy up to 50 percent off Hurtigruten’s Coastal Express itineraries departing December 2025 through October 2026. The promotion, which runs through December 3, also includes up to 25 percent off Hurtigruten’s all-inclusive Signature Voyages. The North Cape Line is available for travel between January and April 2026, while the Svalbard Line is available for travel between June and September 2026.

MS Trollfjord (Photo Credit: Hurtigruten)
HX Expeditions
HX Expeditions is offering up to 40 percent off select expeditions in 2025-26 and 2026-27 during its Black Friday sale.
From now through December 3, travelers can save up to 30 percent off Antarctica and Alaska cruises, up to 35 percent off Norway cruises, up to 25 percent off Greenland cruises, up to 40 percent off Galápagos cruises and up to 20 percent off Northwest Passage cruises.
Voyages are all-inclusive, with cruise fares covering daily landings and immersive excursions, expert-led lectures, award-winning Science Centers, all meals, drinks, gratuities and more.
Maple Leaf Adventures
Maple Leaf Adventures is offering savings of up to $250 on 2026 expedition cruises paid in full by November 30. Travelers can also save an additional 10 percent off when they book any 2027 adventure. The promotion applies to expedition cruises across Alaska, Haida Gwaii, Vancouver Island and the Great Bear Rainforest.
Margaritavilla at Sea
Margaritaville at Sea is offering up to 60 percent off cruise fares, plus guests sail free on select dates, for sailings booked through October 23, 2027. The promotion also includes preview pricing for new ship Beachcomber and discounts on the 2026 Paradise Pass. Guests will also have access to the new Cruise+ Bundle, which includes the cruise fare, taxes, fees, port expenses and service charges; 15 top-shelf cocktails, wine or beer per day; unlimited soda and non-alcoholic beverages; and unlimited Surf Wi-Fi for one device.
MSC Cruises
From now through November 28, travelers can enjoy discounted cruise fares starting at just $199 from MSC Cruises. The promotion also includes up to $1,000 in onboard credit, plus kids sail free. The ships included in the sale are MSC World America, MSC Divina, MSC Grandiosa, MSC Meraviglia, MSC Seascape, MSC Seaside and MSC Seashore.
Norwegian Cruise Line
Norwegian Cruise Line is offering its best sale of the year for Black Friday, which includes 50 percent off all cruises plus the Free at Sea package.
The promotion applies to all Norwegian itineraries and ships, including new vessels Norwegian Aqua and Norwegian Luna. The Free at Sea package includes amenities worth more than $2,000 in savings, a beverage package, Wi-Fi, dining experiences and shore excursion credits. On select sailings, kids can also sail free and free airfare is available for the second guest.

Norwegian Aqua (Photo Credit: Norwegian Cruise Line)
Oceania Cruises
Oceania Cruises is offering up to 50 percent off cruise fares on more than 170 sailings departing in 2026 and 2027. Included voyages range from a 10-day Caribbean sailing that includes a transit of the iconic Panama Canal aboard Oceania Insignia to a 14-day voyage from New York to Reykjavik on board Oceania Vista.
“This year, we’re giving our guests a head start on the season’s best offers,” says Jason Montague, chief luxury officer of Oceania Cruises. “Our early access Black Friday event makes it easier than ever to transform travel dreams into extraordinary voyages—combining the hallmark cuisine, immersive exploration and personalized service that define the Oceania Cruises experience.”
Princess Cruises
Princess Cruises is running a “Blue Friday” sale through November 24. Guests can enjoy instant savings of up to $250, 50 percent off cruise fares and free fares for third and fourth guests. From November 25 to December 2, travelers can take advantage of instant savings of up to $800.
Quark Expeditions
This Black Friday, travelers can save up to 40 percent off select voyages in the Arctic and Antarctic with Quark Expeditions. The promotion runs through December 5.
Quasar Expeditions
Quasar Expeditions is offering up to 30 percent off 2026 Galápagos cruises aboard the renewed Quasar Evolution. Guests can also receive free domestic flights from mainland Ecuador to the islands, valued at up to $530 per person. The promotion applies to select departures from January through March.
Riviera Travel
From November 17 through December 5, travelers can book Riviera Travel river cruises starting at just $1,999. They can also enjoy a complimentary on-board credit on every 2026 sailing, unlimited drinks on all 2026 and 2027 cruises and special offers for solo travelers.
Riviera Travel is also offering a new travel advisor incentive. From now through November 30, travel advisors in the United States and Canada can earn up to $600 per cabin in gift cards (Visa or Mastercard digital gift cards) on all new 2026 and 2027 bookings.

The new Riviera Radiance docked in Spitz, Austria (Photo Credit: Sarah Kuta)
Royal Caribbean International
Royal Caribbean’s Black Friday sale runs through December 8. The brand is offering up to $1,000 of cruise fares, and the third and fourth guests in a stateroom can also sail free. Travelers can also enjoy up to 50 percent off onboard extras like drink packages, internet and excursions, with savings varying by stateroom category and itinerary length.
Royal Caribbean is also offering a Black Friday exclusive “All-In Package” that includes unlimited deluxe beverages, unlimited specialty dining and streaming Wi-Fi as low as $109 per person per day. For travelers sailing to Nassau, the package also includes a day pass to the forthcoming Royal Beach Club Paradise Island starting from $139 per person per day.
Scenic Luxury Cruises & Tours
Scenic Luxury Cruises & Tours is offering 2-for-1 fares, up to $500 bonus savings, free single supplements and flexible booking on yachts, river cruises and land tours. The promotion runs through December 1.
Seabourn
From now through December 2, Seabourn is offering up to $2,000 in shipboard credit per suite in Penthouse and Premium Suite categories, or up to $1,000 in shipboard credit per suite in Oceanview or Veranda Suites. Some travelers will also enjoy a two-category suite upgrade to a Veranda suite. The promotion applies to select 2026 and 2027 sailings.
Silversea
Silversea is offering up to $10,000 in savings per suite on expedition voyages and up to $6,000 in savings per suite on classic voyages. From now through December 2, guests booking with the All-Inclusive Plus and All-Inclusive fares can also enjoy reduced deposits starting at 15 percent.

Silversea cruise ship in Sydney Harbour. (Photo Credit: Kensington Tours)
Trafalgar
Trafalgar is offering up to 15 percent off select river cruise itineraries during its Black Friday sale, including “Best of the Rhine and Amsterdam” and "Best of the Danube." The promotion runs through December 4.
Uniworld Boutique River Cruises
Uniworld Boutique River Cruises is bringing back its popular 12 Days of Christmas Event on Black Friday, with daily savings and surprises ranging from 50 percent off cruise fares to free trip extensions, waived solo traveler supplements and more. A new offer is being unveiled each weekday for 12 days, starting on November 28. The promotions will be valid for travel on select sailings in 2026.
Variety Cruises
From now through December 5, Variety Cruises is offering up to 50 percent off new reservations for cruises in Greece, Italy, Tahiti and more.
Victory Cruise Lines
Travelers can take advantage of Victory Cruise Lines’ Black Friday Sale on select 2026 voyages. From now through December 5, the cruise line is offering 50 percent off the second guest fare or special savings for solo travelers.
Virgin Voyages
Virgin Voyages is offering its biggest Black Friday and Cyber Monday deal yet. From now through December 4, travelers can enjoy buy one, get one 80 percent off cruise fares for the second passenger, plus up to a $400 bar tab.
The offer applies to voyages through 2027 across Virgin Voyages’ fleet, including the brand-new Brilliant Lady. Travelers can explore destinations in Alaska, the Caribbean, the Mediterranean and beyond.

Brilliant Lady (Photo Credit: Virgin Voyages)
Windstar Cruises
Windstar Cruises is offering a “Thankful for Travel” sale this Black Friday. From November 18 through December 16, guests who book a future voyage departing through March 2027 will receive an all-inclusive upgrade that covers drinks. Wi-Fi, gratuities. Reduced deposits of just $50 per person are also available.
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