by Lacey Pfalz
Last updated: 8:55 AM ET, Mon October 6, 2025
Wyndham Hotels & Resorts is launching a new economy franchise for independent hoteliers, allowing them to preserve their own branding and character while being backed by Wyndham’s benefits.
Called Dazzler Select by Wyndham, it’s an economy-style extension of Dazzler by Wyndham, with the first hotel debuting in Kissimmee, Florida this week. Magic Moment Resort & Kids Club is a playful, family-friendly hotel run by Ariel Tomat and Carina Radonich, new members of Wyndham’s Women Own the Room program designed for women hoteliers.
“What makes Magic Moment extraordinary is not just our rooms or our amenities—it’s the soul we put into every stay, every detail, every memory created for our guests,” said Carina Radonich, Co-owner of Magic Moment. “With Dazzler Select by Wyndham, we discovered the perfect partner: one that allows us to protect what we’ve built while giving us access to a world-class platform of support, reach, and innovation.”
“This isn’t about changing who we are, it’s about amplifying our voice, expanding our possibilities, and showing that independent spirit and global strength can thrive together.”
Dazzler Select by Wyndham hotels are all expected to have a 4.0-guest rating or higher, require free Wi-Fi for Wyndham Rewards members, 24-hour water and coffee stations, one complimentary breakfast item per guest and boutique-inspired design elements.
Wyndham has already signed two more contracts for Dazzler Select by Wyndham properties and are in active discussions for over 25 more contracts. Wyndham’s goal is to have 50 hotels in the brand over the next five years.
“Independent hoteliers have long been at the heart of experiential travel, yet unlike those in upscale and luxury, owners in the economy space have often had to go it alone—until now,” said Geoff Ballotti, President and CEO, Wyndham Hotels & Resorts.
“Dazzler Select gives owners the freedom to preserve their hotel’s character while leveraging the scale, reach, and resources of the world’s largest hotel franchisor,” Ballotti continued. “It’s a game-changing opportunity for independents, delivered by the Company that knows these travelers best.”
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