WHY IT RATES: McCarthy brings nearly a decade of experience in trade marketing for destinations, including key organizations in the South Pacific, making her a tremendous asset in terms of partnership opportunities in the North American market.—Patrick Clarke, TravelPulse Senior Editor
Tourism Fiji has announced the appointment of Brianna McCarthy as the new Trade Partnerships Manager for North America. With her impressive background in destination marketing and successful track record driving North American travelers to the South Pacific region, McCarthy brings invaluable industry expertise and key trade relationships to her new role with Tourism Fiji.
With nearly a decade of experience in trade marketing for destinations, including holding similar positions Tourism New Zealand and Tourism Australia, McCarthy is poised to play a pivotal role in driving Fiji's presence with partnership opportunities in the North American market. Her sound experience in trade education, agent familiarization trips, trade shows, and digital marketing will allow her to be a valuable asset to the Tourism Fiji team and its overall goal of driving more visitation to Fiji from the North American market.
"We are eager to welcome Brianna McCarthy to our team as the Trade Partnerships Manager for the North America market,” said Tourism Fiji Chief Executive Officer, Brent Hill. “Her extensive background in tourism, coupled with her strong connections in the industry, will be instrumental in strengthening our presence and expanding our partnerships in this key market for Fiji."
McCarthy will be the point of contact for all travel distribution partners and will be responsible for developing and implementing trade marketing strategies for the US and Canada markets to promote Fiji as a premier travel destination for North American tourists. She will also oversee Tourism Fiji’s ‘Matai 2.0’ training platform for travel agents.
For more information on Fiji, visit: fiji.com.fj
SOURCE: Tourism Fiji press release.
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