Southwest Now Accepting Assigned Seating Bookings

Image: Rendering of Southwest's modern new aircraft interior and seats. (Photo Credit: Southwest Airlines)
Image: Rendering of Southwest's modern new aircraft interior and seats. (Photo Credit: Southwest Airlines)
Patrick Clarke
by Patrick Clarke
Last updated: 6:00 AM ET, Tue July 29, 2025

Southwest Airlines is expanding its bookable flight schedule this summer, allowing travelers to purchase tickets with assigned seats for the first time in its history.

The low-cost airline is expanding its bookable schedule through March 4, 2026.

That's noteworthy as Southwest will make its shift to assigned seating starting January 27, 2026.

Southwest's Executive Vice President of Customer and Brand, Tony Roach, said that "assigned seating unlocks new opportunities for our customers—including the ability to select extra legroom seats—and removes the uncertainty of not knowing where they will sit in the cabin."

He called it an "important step in our evolution, and we’re excited to pair these enhancements with our legendary customer service."

The transition from open to assigned seating next year will also result in a dramatic change to the airline's already chaotic boarding process, which has seen many travelers test its boundaries through various hacks.

The A, B and C groups model of boarding will be replaced with an eight-group structure that will see passengers in Southwest's new extra legroom seats as well as elite customers board the plane first.

The final groups will include travelers with "choice" or "basic" tickets, depending on their seat location. Southwest will reward loyalty though as Rapid Rewards credit card members will board no later than Group 5.

Contact your travel advisor or visit Southwest.com to learn more or book.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

Related Videos

Patrick Clarke

Patrick Clarke

Senior Editor

A Maryland native and wanderer who has lived across the U.S. from North Carolina to SoCal, Patrick Clarke graduated from Towson University with a B.S. in journalism. He previously worked for Bleacher

Become A Travel Expert

Upcoming Webinar
World of Luxury Part OneMonday, December 1, 2025
2:00pm Eastern
Luxury Travelers are Seeking Destinations, Experiences, and Inspiration. This year has once again...
Upcoming Webinar
Explore Deep Patagonia with Australis CruisesWednesday, December 3, 2025
2:00pm Eastern
Join Travel Weekly, TravelAge West and TravelPulse for an exclusive look at Australis Cruises, a...
Upcoming Webinar
December AmaWaterways WebinarThursday, December 4, 2025
2:00pm Eastern
Register for this upcoming webinar!  Details coming soon!
Upcoming Webinar
World of Luxury Part OneMonday, December 1, 2025
2:00pm Eastern
Luxury Travelers are Seeking Destinations, Experiences, and Inspiration. This year has once again...
Upcoming Webinar
Explore Deep Patagonia with Australis CruisesWednesday, December 3, 2025
2:00pm Eastern
Join Travel Weekly, TravelAge West and TravelPulse for an exclusive look at Australis Cruises, a...
Upcoming Webinar
December AmaWaterways WebinarThursday, December 4, 2025
2:00pm Eastern
Register for this upcoming webinar!  Details coming soon!

Get To Know Us Better

Agent At Home

Helping leisure selling travel agents successfully manage their at-home business.

Subscribe For Free

Agent Specialization: Group Travel

Laurence Pinckney

Laurence Pinckney

CEO of Zenbiz Travel, LLC

About Me
Agent At Home

Helping leisure selling travel agents successfully manage their at-home business.

Subscribe For Free

Agent Specialization: Group Travel

Laurence Pinckney

Laurence Pinckney

CEO of Zenbiz Travel, LLC

About Me