Nexion Travel Group introduced three new initiatives—Marketing Expert Program, the Marketing Lab and Social Share Pro—to provide its members with more ways in which to promote their agencies.
“In the competitive travel industry, distinguishing your travel agency through effective marketing is crucial,” said Nexion Travel Group President Jackie Friedman.
“Our members are eager to learn about marketing, access high-quality materials and showcase their expertise to clients. The Nexion team has responded to this demand with innovative solutions designed to help grow their businesses.”
Under the Marketing Expert Program, advisors receive the Marketing Expert designation after attending a minimum of two training sessions; achieving Super Agent status through Agent Profiler, Nexion’s lead-generation platform; and ordering 10 or more copies of the host agency’s “Escape” magazine for their customers.
“They must also use a professional domain, have a Leaders Edge consumer-facing website and enroll in e-engagement,” Nexion said. “Marketing Experts receive a badge, a one-time marketing asset creation from Nexion’s team and a guaranteed acceptance into a Nexion Immersive Journey educational fam of their choice.”
The Marketing Lab platform enables members to “make up to 20 requests per month (total across membership) for a small fee, covering a wide range of marketing materials such as business cards, logo creation, presentation design and customized mailers,” Nexion said.
“Requests are accepted on a rolling basis. The Marketing Lab offers members the advantage of utilizing Nexion’s vetted marketing resources for their specific needs, eliminating the need to hire outside vendors.”
Nexion also joined its consortium’s (Travel Leader Network) Social Share Pro program, which provides members with customized social media content for such platforms as Facebook, Instagram and TikTok.
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