How the Nevis Tourism Authority Is Courting Travel Advisors This Fall

Image: “These events provide the NTA with valuable opportunities to showcase Nevis’ barefoot luxury, sustainability initiatives, and unique selling points to advisors in key feeder markets,” said Pheon Jones, NTA’s director of sales and marketing. (Photo Credit: Brian Major)

by Brian Major
Last updated: 3:40 PM ET, Tue September 30, 2025

The Nevis Tourism Authority (NTA) is expanding its commitment to the U.S. travel trade this fall with an extensive schedule of events and activations across the Northeast corridor.

The initiatives are designed to strengthen Nevis’ relationships with travel advisors and highlight the destination’s status as a boutique luxury option.

Underscoring NTA’s long-term investment in trade partnerships, the organization will host and attend more than a dozen travel agent association meetings, tradeshows, and sales blitzes across major Northeast markets including New York, New Jersey, Connecticut, Massachusetts, Pennsylvania, Maryland, and Washington, D.C.

Upcoming highlights include:

ASTA Northern New England (Maine and New Hampshire) Tradeshow – Portland, Maine (October 15)
ASTA New England Tradeshow – Boston, MA (October 16)
ASTA Central PA Symposium – Tannersville, PA (October 19–21)
ASTA Maryland Tradeshow – Baltimore, MD (October 22)
AWTA (Alliance of Westchester Travel Agents) Annual Tradeshow – New Rochelle, NY (October 27)

The fall schedule also serves as a lead-up to the joint Nevis & St. Kitts Travel Agent Roadshow planned for Q1 2026.

Travel advisors continue to rank among the most trusted sources for travelers seeking curated and high-value experiences. The use of travel advisors continues to grow according to insights shared during Virtuoso Travel Week 2025, with a 76 percent increase in the number of people seeking out a Virtuoso advisor this year, and 95 percent of clients saying they would recommend an advisor to a friend.

Luxury travelers, in particular, remain reliant on advisors for their unique expertise and access, underscoring the importance of NTA’s investment in this channel.

“These events provide the NTA with valuable opportunities to showcase Nevis’ barefoot luxury, sustainability initiatives, and unique selling points to advisors in key feeder markets,” said Pheon Jones, NTA’s director of sales and marketing. “By building stronger connections with the travel trade, we’re ensuring Nevis remains top-of-mind for advisors and their clients seeking authentic, high-end Caribbean experiences."

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