Italian City Regulates Short-Term Rentals To Curb Overtourism

Image: Florence, Italy. (Photo Credit: Adobe Stock/Ekaterina Belova)
Image: Florence, Italy. (Photo Credit: Adobe Stock/Ekaterina Belova)
Laurie Baratti
by Laurie Baratti
Last updated: 1:25 PM ET, Fri February 21, 2025

In a bid to combat the mounting challenges of overtourism, the Italian city of Florence has issued a mandate requiring the removal of self check-in keyboxes from vacation rental properties by February 25.

This new regulation is part of the local government’s broader effort to mitigate tourism’s impact on the historic city. 

Keyboxes, widely utilized by short-term rental platforms like Airbnb, allow guests to check in independently, eliminating the need for face-to-face key exchanges and check-ins with property owners. However, these devices have drawn criticism for both aesthetic and security concerns.

Florence Mayor Sara Funaro emphasized the city’s commitment to enforcing the ban, stating in a recent television interview, "Next week we will go...to check where the ban on keyboxes is not respected, and then we will remove them." Noncompliant property owners could face fines of up to 400 euros ($417.20), according to city officials. 

Other renowned Italian tourist hotspots, including Rome and Venice, have also implemented measures to curb visitor numbers as locals voice concerns over affordable housing shortages and hoteliers report that vacation rentals are impacting their business. 

At the national level, Prime Minister Giorgia Meloni’s administration has already introduced regulations requiring in-person guest identification upon check-in for short-term rentals.

Massimo Torelli, spokesperson for the "Let's Save Florence to Live in It" campaign told Reuters that his activist group had been marking the check-in boxes for removal by painting them with a red cross.

He said the boxes are "everywhere, on the bicycle racks and on the street-light poles,” adding that, “Florence is dying of uncontrolled tourism."

Torelli expressed hope that this new policy would contribute to reducing the number of short-term rental apartments in the Renaissance-era city, which currently stands at approximately 15,000. Ideally, he envisions a drop to around 7,000-8,000, making way for more long-term housing options for residents.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

Related Videos

Laurie Baratti

Laurie Baratti

Assistant Editor

Laurie Baratti is an Assistant Editor for TravelPulse. She is a San Diego-based journalist whose work has previously appeared in publications like TravelAge West, SPACE, Modern Home + Living, Montage, and Sandals Life magazines. Travel writing has long been her passion, and she is always looking for excuses to explore the world outside of her native California. Laurie is also a lifelong equestrian, a proud pet-parent, and an underground advocate of the Oxford comma.

Become A Travel Expert

Upcoming Webinar
World of Luxury Part OneMonday, December 1, 2025
2:00pm Eastern
Luxury Travelers are Seeking Destinations, Experiences, and Inspiration. This year has once again...
Upcoming Webinar
Explore Deep Patagonia with Australis CruisesWednesday, December 3, 2025
2:00pm Eastern
Join Travel Weekly, TravelAge West and TravelPulse for an exclusive look at Australis Cruises, a...
Upcoming Webinar
December AmaWaterways WebinarThursday, December 4, 2025
2:00pm Eastern
Register for this upcoming webinar!  Details coming soon!
Upcoming Webinar
World of Luxury Part OneMonday, December 1, 2025
2:00pm Eastern
Luxury Travelers are Seeking Destinations, Experiences, and Inspiration. This year has once again...
Upcoming Webinar
Explore Deep Patagonia with Australis CruisesWednesday, December 3, 2025
2:00pm Eastern
Join Travel Weekly, TravelAge West and TravelPulse for an exclusive look at Australis Cruises, a...
Upcoming Webinar
December AmaWaterways WebinarThursday, December 4, 2025
2:00pm Eastern
Register for this upcoming webinar!  Details coming soon!

Get To Know Us Better

Agent At Home

Helping leisure selling travel agents successfully manage their at-home business.

Subscribe For Free

Agent Specialization: Group Travel

Laurence Pinckney

Laurence Pinckney

CEO of Zenbiz Travel, LLC

About Me
Agent At Home

Helping leisure selling travel agents successfully manage their at-home business.

Subscribe For Free

Agent Specialization: Group Travel

Laurence Pinckney

Laurence Pinckney

CEO of Zenbiz Travel, LLC

About Me