by Lacey Pfalz
Last updated: 2:00 PM ET, Mon October 6, 2025
Hilton has launched its 25th brand, the Outset Collection by Hilton, a lifestyle brand that prioritizes boutique hotels, with bookings available this November.
The new brand will offer over 60 hotels at launch, with up to 500 hotels joining the brand across the United States and Canada alone. All hotels in the portfolio will be part of Hilton Honors.
The Outset Collection differentiates itself from Hilton’s other brands by offering unique stays in unique places, from an adventurer’s basecamp in Moab to boutique ACME Hotel Chicago. Each property in the brand will be independently owned, and feature different amenities and hotel experiences.
“Independent hotels thrive when they can preserve their unique character while tapping into the power of a global hospitality leader,” said Chris Silcock, president, global brands and commercial services, Hilton. “With Outset Collection, we are offering owners the flexibility they want without compromising on quality. By combining one-of-a-kind properties with Hilton’s powerful commercial engine and commitment to exceptional product, service, and technology, we’re elevating our value proposition across the board.”
Hilton celebrated a lifestyle portfolio of over 1,000 hotels worldwide earlier this year.
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