Groupo Lomas is on the Move

Maura Lee-Byrne
by Maura Lee-Byrne
Last updated: 9:25 AM ET, Wed December 20, 2023
LAW, Lomas Appreciation Week.

LAW, Lomas Appreciation Week. (Photo Credit: Maura Lee-Byrne)

Groupo Lomas, an outstanding family-owned Mexican company based in Cancun, was founded in 1981 by Mrs. Dolores López Lira and her husband, Mr. José Luis Martínez Alday. 

Groupo Lomas has always enjoyed an excellent reputation with travel agents in the US, Canada and Latin America. Their 40 years of exceptional personalized attention to detail have earned many happy clients and the trust and loyalty of thousands of travel advisors worldwide. 

The family also earned the admiration of locals and nearly 5,000 employees through their actions during COVID-19. At the start of the pandemic, the family decided to divert construction funds intended for their newest hotel opening to pay their employees while out of work.

With over a million transfers a year, most agents are very familiar with Lomas as one of the biggest suppliers of transportation for Cancun excursions and travel needs, but many do not know the company owns ten beautiful hotels with over 2,000 rooms in the Cancun area. 

The Lomas properties include one of my favorites, Palafitos, their gorgeous overwater bungalows at El Dorado Maroma, Generations Riviera Maya and all the kids’ favorite hotel and waterpark and their newest property, Nickelodeon Hotels & Resorts located in Riviera Maya.

Groupo Lomas has always been focused on travel agents, offering a highly-rated sales reservation center solely for travel agents and generous commission packages and incentives.

I recently had the opportunity to witness how this legendary forty-year-old company is on the move to achieve even more while attending their yearly travel event called LAW, Lomas Appreciation Week. 

At the event, the esteemed family and top management honored over 300 of their best travel agents with an awards gala and a lavish 17-course welcome dinner to thank them for their outstanding sales. During the event, the agents and media were introduced to the powerhouse of impressive, experienced talent Lomas has recently hired. 

The new CEO and General Director, Francisco Gutiérrez, spoke to the group about the company’s vision and future plans of taking Lomas to an even higher level, sharing their dream of "making a better Mexico." 

And with this incredible Goupo Lomas team, I am sure this family could make anything happen!


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CEO of Zenbiz Travel, LLC

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