Holland America Line will make its debut in the Macy’s Thanksgiving Day Parade with an Alaska-themed float featuring Alaska native and multi-platinum artist Jewel.
The performance is meant to showcase the cruise line's connection to Alaska and its commitment to sharing the beauty of Alaska with travelers around the world.
“Having Jewel perform on our float is a wonderful way to celebrate both her Alaska roots and Holland America Line’s deep connection to the Great Land,” said Kacy Cole, chief marketing officer of Holland America Line. “Her authenticity and artistry capture the beauty, spirit, and sense of adventure that define Alaska, and we’re thrilled to share that with millions of parade viewers around the world.”
The Macy’s Thanksgiving Day Parade, which takes place in New York City on Nov. 27, is a long-standing tradition that celebrates the holiday and entertains millions of people across the country.
This year's parade lineup features 29 floats, 26 performers, 11 marching bands, plus plenty of other entertainment to mark the holiday celebration. Alongside Jewel, there are other big names performing at the parade including Busta Rhymes, Ciara, and Foreigner.
Holland America Line’s float will feature design elements that capture Alaska’s glaciers and wildlife, while also showcasing the cruise line’s Global Fresh Fish Program. This aspect of the float highlights Holland America as the only cruise line certified in bringing sustainable seafood from Alaska on board and sourcing directly from Alaskan fishermen.
The parade will air in the U.S. on NBC and stream on Peacock from 8:30 a.m. to 12 p.m., in all time zones.
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