Bringing together over 700 changemakers from around the globe,
G
Adventures marked its 35th anniversary at GX Jordan 2025.
Travel agents, partners, suppliers, media and travelers gathered
for the third annual GX World Community Tourism Summit in Amman, the event
coinciding with World Tourism Day. Headline sponsors included the Jordan
Tourist Board and Royal Jordanian Airlines, and in the presence of Her Royal
Highness Princess Rajwa Bint Ali, member of the Jordanian royal family.
Highlights of the summit include:
- G Adventures and National
Geographic Expeditions announced their new venture into the high-end travel
market with the launch of ‘National Geographic Signature with G Adventures.’
- World-renowned ethologist and conservationist
Dr. Jane Goodall DBE, Lonely Planet co-founder Tony Wheeler and Indigenous
leader Delfin Pauchi Uhigua were named as G Adventures first Global Ambassadors.
- Leading voices included Judy Kepher Gona, Nora
Shawki, Joel Primus, Carmen Roberts and Nancy Schumacher among the guest
speakers.
- Planeterra confirmed five million trees grown by
end of 2025 as part of groundbreaking Trees for Days initiative.
- A total of $650,000 USD was raised for
Planeterra to continue its work to uplift communities through tourism.
“GX has shown, once again, the power of our incredible
community to change lives around the world. Whether you’re a travel agent, a
traveler or a supplier, the message is clear - we all have the power to change
lives based on the travel decisions we make. And we’ve seen that power in
action again and again,” said Bruce Poon Tip, founder of G Adventures in a
statement.
He added, “This year GX was extra special as we marked our
35th anniversary, and Jordan was an incredible destination to celebrate that
milestone in. We visited some of Jordan’s most iconic sites, we celebrated
together, but the message of community tourism remained at the heart of the GX
experience and it was a privilege to meet some of the inspiring women and
community members that we work with during the week. GX has seen us grow our
community tourism partners in Jordan from two to 20, creating a huge positive
impact on the lives of local people for years to come.”
The event wrapped up with the announcement that the next GX
Summit will be held in Morocco in September, 2026, in partnership with Visit
Morocco.
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