Fiji has announced a record-breaking year of tourism with
over one million visitors in 2024, the highest number ever recorded in the
nation’s history.
Visitor numbers represent 982,938 tourists arriving by air
and 81,854 passengers by cruise
ships, exceeding the ambitious target of 966,930. Notably, 2024 also marked
a record-breaking year for U.S. visitors, with over 107,821 American travelers
welcomed, an 8 percent increase from 2023 and the first time surpassing one
million visitors overall.
Fiji’s achievements in 2024 are a true reflection of the
dedication and collaboration across our entire tourism sector," said the
Hon. Viliame Gavoka, Deputy Prime Minister and Minister for Tourism and Civil
Aviation.
He added, "From the expansion of routes by our airline
partners like Fiji Airways, to the exceptional hospitality provided by our
tourism businesses, and the continued strategic promotion by Tourism Fiji,
these milestones are the result of a united effort. Together, we’ve surpassed
our goals, making 2024 a standout year for tourism. With this momentum, we’re
excited to carry it forward into 2025."
Tourism Fiji CEO, Brent Hill said in a statement, “We are
thrilled to have welcomed over a million visitors to Fiji via air and cruise,
but we are also focused on ensuring that this growth remains sustainable. Our
priority is to attract
tourists who not only appreciate our stunning landscapes and rich culture
but also contribute to a high-yield tourism sector. With strong partnerships, a
growing airline and cruise industry, and exceptional performance in key
international markets, we are confident that Fiji’s tourism industry is on a
promising path for continued success in the years ahead.”
The success of Fiji’s
tourism sector extended across markets and industries with:
- Digital growth: Tourism Fiji experiencing unprecedented
online engagement achieving 313 percent growth in website traffic and
surpassing one million social media followers and new brand videos amassing
over two million YouTube views within a month of launch.
- High Profile Events: The return of the Corona
Surf League (WSL) Fiji Pro, the Spartan Fiji Trifecta, and the first-ever NRL
match in Fiji solidified the nation’s reputation as a top destination for
sports tourism.
- International Recognition: Fiji was named the #3
destination to visit in 2025 by Lonely Planet and the #1 Island in the South
Pacific in Condé Nast Traveler’s Readers’ Choice Awards.
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