Fiji has just recorded its biggest tourist month ever.
Following a record-breaking 2024, Tourism
Fiji reported that July 2025 marked the highest number of visitor arrivals
in a single month in the country’s history, welcoming 99,311 travelers from
around the globe. The milestone constitutes a one percent higher number in July
2025 and a three percent increase from pre-pandemic levels in 2019.
Australian visitors accounted for 45 percent of total
arrivals YoY, followed by the U.K. (19%), Canada (10%), Europe (8%) and the
U.S. (8%).
Visitor spending was estimated at $343 million with 3,132
cruise passengers stepping ashore, representing a significant contribution to
Fiji’s economy.
As Fiji welcomes record-breaking visitor numbers, the
islands continue to offer the space, authenticity, and intimacy that
travelers cherish.
Tourism Fiji CEO Brent Hill said in a statement, “July has
been our biggest month ever, and while that’s incredibly exciting and vital for
our country, the magic of Fiji is that it never feels crowded. With resorts and
activities spread across 333 islands, visitors can still enjoy their own
private escape, from secluded island resorts to hiking trails and waterfalls
with no one else around.”
He added, “At the same time, there is definitely a buzz in
the air. Fiji is absolutely the place to be right now - perfect weather,
outstanding resorts, unforgettable experiences, and of course, the warmth of
our people. Importantly, Fiji continues to deliver excellent value. With the
U.S. dollar and Euro both very favorable against the Fiji dollar, and the
Australian and New Zealand dollars going further here as well, travelers are
continuing to find options for their budgets. But ultimately, the true value
lies in the unique and life-enriching experiences visitors take home.”
From January to July 2025, Fiji welcomed a total of 543,073
visitors, keeping the destination firmly on track for another strong year of
tourism growth.
With record-breaking momentum carrying over from 2024 and a
historic high season underway, Fiji is proving itself as a top travel
destination as well as a global tourism success story.
As demand continues to surge across key markets and traveler
interest deepens, Tourism Fiji says it remains focused on sustainable,
high-yield growth benefiting the local communities while delivering
unforgettable visitor experiences.
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