Last updated: 3:15 PM ET, Mon July 21, 2025
WHY IT RATES: The Dominican Republic launched a global campaign, "Dominicana smiles at you," in Miami Beach to showcase the country's hospitality and cultural experiences, drawing key travel industry figures and celebrities to promote it as a vibrant and safe destination. —Janeen Christoff, TravelPulse Managing Editor
The Dominican Republic rolled out the red carpet last night at the iconic Faena Forum in Miami Beach to officially unveil its latest global campaign, “Dominicana smiles at you” Designed to capture the warmth, authenticity and lively spirit of the Dominican people, the campaign invites travelers from around the world to discover why the Dominican Republic is more than just a destination—it’s a feeling.
The exclusive event brought together key figures from across the travel and tourism industry, including top airline executives, over 200 tour operators and travel agents, and familiar faces from the worlds of television and sports. Attendees got an exclusive first look at the new campaign and heard updates on the country’s continued growth and evolution as one of the region’s leading travel destinations.
“Dominicana smiles at you” celebrates the country’s contagious joy, worldclass hospitality and rich cultural experiences, from sun-soaked beaches and music-filled nights to flavorful cuisine, warm reunions with friends and unforgettable adventures that never leave the heart. The campaign emphasizes the sense of safety, trust and high-quality experiences that travelers can feel from the second they step foot in the Dominican Republic.
“Hospitality is our greatest pride - it’s what makes us unique and what allows us to win the hearts of every visitor who steps foot on our soil,” said David Collado, Minister of Tourism of the Dominican Republic. “With this campaign, we reaffirm our commitment to positioning the Dominican Republic as a leading destination for travelers across North America, Latin America and Europe.”
Tourism remains a vital engine for the Dominican economy. In the first half of 2025 alone, the country welcomed over 6.1 million visitors. Of these, 74% arrived by air, 45% from the United States, and more than 12% from Latin American countries.
The launch event drew a mix of industry insiders and recognizable faces, including Dominican NFL player Bayron Matos and celebrities such as Débora Nascimento, Pampita, Fefi Oliveira, Elizabeth Gutiérrez, Gaby Espino, Karen Martínez, Catalina Robayo, Zuleyka Rivera, Javier Romero and much more.
The launch event immersed guests in Dominican culture with live music and authentic bites and cocktails that offered a true taste of the Caribbean.
SOURCE: Dominican Republic press release.
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