by Lacey Pfalz
Last updated: 1:55 PM ET, Mon July 1, 2024
WHY IT RATES: BWH Hotels is the second largest soft brand company in the world and continues its independent hotel collection with the newly opened Aruba Boutique & Art Hotel. — Lacey Pfalz, Associate Writer, TravelPulse
BWH Hotels today announced the addition of the Aruba Boutique & Art Hotel to the BW Signature Collection® portfolio. The property’s addition to the portfolio marks the re-entry of BWH Hotels to the Aruba market, providing travelers with the brand's signature accommodations in one of the Caribbean's most popular destinations. The property opened in the heart of Palm Beach, Aruba in April 2024. As the second largest soft brand company in the world, BWH Hotels is proud to continue growing its collection of independent hotels that maintain their unique identity and character.
“We are thrilled to re-enter the Aruba market with the addition of the Aruba Boutique & Art Hotel to our BW Signature Collection portfolio,” said Larry Cuculic, President & CEO of BWH Hotels. “Returning to Aruba was a top priority for our brand. This stylish property offers our guests a trusted home base to explore the island’s unique culture, bask in its incredible weather, and enjoy countless activities year-round. Additionally, the hotel showcases unique and captivating artwork by well-known photographer, Steve Francees, that truly captures the essence of Aruba.”
The pool area inside the Aruba Boutique & Art Hotel, BWH Hotels. (Photo Credit: BWH Hotels)
The Aruba Boutique & Art Hotel offers a distinctive contemporary design that provides a unique and immersive experience minutes from the beach. The hotel is home to a curated art gallery featuring many items from Steve Francees, a local photographer known for capturing stunning landscapes and vacation experiences for visitors. The hotel also features a casual dining experience at the on-site restaurant, Omundo, that offers an array of street food-inspired global dishes. Guests also have access to numerous amenities at the hotel, including a beach shuttle, cocktail lounge, outdoor pool, and hot tub.
“We are delighted to join BWH Hotels as part of their esteemed BW Signature Collection portfolio. We look forward to welcoming travelers to the sunniest destination in the Caribbean,” said Willie Chin, President and Managing Director of Dushi Tera Management. “Guests can enjoy BWH Hotels’ signature hospitality experience and our unique amenities such as our art gallery, all while being steps from one of Aruba’s best beaches.”
The hotel is in Palm Beach, one of the island's most popular destinations. The property provides guests convenient access to some of the island's most notable beaches, nightlife, dining, and shopping destinations. Some of the best nearby attractions include California Lighthouse, Downtown Oranjestad, Paseo Herencia Mall, De Palm Island Water Park, and Azia restaurant.
Staying at the Aruba Boutique & Art Hotel is now more rewarding than ever. Best Western Rewards® (BWR®) members who complete three (3) eligible nights (a “qualifying stay”) before September 2, 2024, at any BWH Hotels branded property in the United States, Canada, or the Caribbean Islands, will earn 10,000 BWR bonus points, with the potential to earn up to 20,000 BWR bonus points based on a maximum of two (2) qualifying stays. Once two (2) qualifying stays are completed, BWR members can earn double points on weekend checkouts and triple points on weekday checkouts. For more information on BWR or to sign up, please visit www.bestwestern.com/en_US/best-western-rewards.html.
Reservations may be booked by calling the hotel at (843) 448-2441. Customers can also book their stay by calling BWHSM Hotels 24-hour reservation line at 1(800) 780-7234 or by visiting www.bwh.com.
SOURCE: Best Western press release.
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