Travel advisors often focus on hotel bookings as their primary revenue source, but adding airfare to vacation packages can significantly increase both value and earnings.
While standalone air commissions are typically minimal, advisors can earn a full 15% commission on ALG Vacations' Exclusive Nonstop Vacation Flight packages.
The real advantage lies in increasing overall booking values. By bundling air and hotel together, advisors expand their commissionable base through dynamic packaging, ultimately improving their bottom line regardless of individual commission rates.
Beyond financial benefits, packaging flights positions advisors as trusted experts. Air travel is often the most complicated aspect of trip planning, and clients value professional guidance on flight times, airlines, seating, and airport logistics. Since clients will seek this advice anyway, booking their flights keeps both the expertise and revenue with the advisor.
Bundling also simplifies trip management. With all components unified in one package, advisors can easily assess how delays or disruptions affect the entire itinerary and proactively troubleshoot issues. This becomes particularly valuable when clients purchase travel protection, as bundled packages ensure all components are covered under a single policy.
Perhaps most importantly, packaging protects the advisor's business. Including air reduces the risk of clients booking separately through online travel agencies or directly with hotels. Clients are more likely to book when they see package savings and the convenience of having one professional handle everything.
This full-service approach builds loyalty and trust, making clients more likely to rebook and provide referrals. While it may seem easier to let clients book their own flights, most travelers prefer the streamlined experience of working with one trusted advisor for all travel components.
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