by Sarah Kuta
Last updated: 5:35 PM ET, Wed January 31, 2024
Aurora Expeditions is now a B Corp, a hard-to-achieve designation that requires businesses to meet rigorous social, environmental and governance standards.
The cruise line started the process in 2021 and became certified this month. The years-long endeavor required a “huge amount of time and effort,” per the company.
“Certification was a means of formalising a range of initiatives, processes and values we already had in place,” according to the cruise line.
B Lab, the nonprofit organization that certifies businesses as B Corps, conducted a comprehensive assessment of the cruise line’s performance in five areas: governance, workers, community, customers and environment. Businesses must achieve a score of 80 or higher to be considered for certification, and Aurora Expeditions scored 87.5.
Businesses must recertify every three years.
According to Aurora Expeditions, it’s now one of just two B Corp tour operators in Antarctica and the Arctic—the other is Intrepid Travel. More broadly, more than 8,000 businesses worldwide have become B Corps.
“Our B Corp journey reflects our deep commitment to our purpose—to create ambassadors for the Planet,” according to Aurora Expeditions. “It redefines what successful expedition tourism can look like when a business is a force for good.”
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