ALG Vacations (ALGV), a leading leisure tour operator, has just announced a comprehensive refresh of its brand identity, introducing a more streamlined and contemporary look across its portfolio. This strategic transformation reinforces ALGV’s dedication to innovation, making it easier for travel advisors and their clients to recognize and engage with the brands that best suit their needs.
The timing of this rebranding effort aligns with significant anniversaries for some of ALGV's most iconic brands. Apple Vacations is celebrating 55 years, while both Travel Impressions and Funjet Vacations mark their 50th anniversaries. ALG Vacations’ legacy brands have flourished for decades by adapting to the ever-evolving travel industry, and this brand refresh reflects that same spirit of innovation and progress.
“As a company rooted in excellence, we are always looking for ways to improve—ensuring that our brands not only remain strong but also make it easier for travel advisors to do what they do best,” said Jacki Marks, Global Head of Trade Brands. “By refining our brand identities, we’re enhancing recognizability, providing clarity in the marketplace, and reinforcing traveler trust by helping advisors confidently match the right brand to the right client.”
The updated brand architecture is designed to highlight the unique characteristics of each brand while reinforcing ALG Vacations as the trusted provider behind them the service, support, and expertise that travel advisors and customers rely on. Each brand under the ALGV umbrella caters to distinct traveler preferences, ensuring a tailored vacation experience.
This refreshed visual identity also reflects the growing diversity of traveler needs, aligning each brand’s look more closely with its respective product offerings. Travel advisors can more easily identify the right fit for their clients, while consumers benefit from a stronger sense of familiarity and trust.
“Our team took inspiration from all corners of design—far beyond travel—to create a fresh, yet timeless look that reflects and emotion behind each brand,” said Anna Maria Addesso, Vice President of Marketing. “This new architecture also allows us to be more agile in how we visually communicate the connection between our brands and ALGV, ensuring a seamless and intuitive experience for advisors and travelers alike.”
Key updates to the brand lineup include:
- Apple Vacations: The brand’s signature apple logo has been modernized while retaining its strong marketplace recognition.
- Travel Impressions: A new color palette emphasizes its luxury offerings.
- Blue Sky Tours: The brand is expanding beyond its Hawaii and South Pacific expertise to include a broader range of beach destinations worldwide.
- Accessibility Enhancements: All new logos are ADA-compliant, reinforcing ALGV’s commitment to inclusivity, and making travel planning clearer and more accessible for all.
These updates will take effect immediately across key platforms, with additional enhancements—including further details on Blue Sky Tours and updates to ALGV360°—expected later this year.
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